Protect Our Winters

Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters (POW) turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.

POW programs unite and mobilize the global snow sports community against climate change, and focuses on three main areas: youth education, advocacy and community-based activism

Alnoba partners with Protect Our Winters in support their efforts to educate and advocate on climate change issues.

Torrey Udall, Director, Operations and Development

Torrey grew up in Carbondale, Colorado where he forged an early and lasting connection to the ski mountain and outdoors. Torrey works closely with POW’s Executive Director to manage POW’s development strategy, including cultivation of industry partners, foundations, major donors, and execution of events. Additionally, Torrey oversees POWs finances and budget, bookkeeping, and compliance.

Before joining POW in 2016, Torrey worked for three years as a strategic advisor to Jim Collins, author of the international bestseller GOOD TO GREAT, and gained unique insight into the practices of building great organizations while diagnosing challenges and opportunities with Fortune 500 corporations, leading social sector enterprises, and executive teams.

Torrey is the descendent of a line of conservationists and adventurers. Torrey’s grandfather and great uncle, Morris and Stewart Udall, each played significant roles in conserving natural landscapes throughout the United States. Torrey’s maternal grandfather, Dick Emerson, was part of the first successful American expedition to Mount Everest in 1963.